Understand your performance better with everything in one place. Within ROI Hunter you can compare data from Google Analytics, Meta, and your own business sources side-by-side and make ad adjustments.
You can use the added signals to create custom automatic rules for your promotions. Set a rule to add budget to a campaign if it achieves a return on ad spend (ROAS) = > 4, and decrease the budget when ROAS is < 4.
Or set a rule to send notifications to your marketing team when a campaign drops beneath a certain ROAS, achieves a certain revenue, hits a certain CTR, etc. Design the rules that work best for your business.
Learn more about automatic rules here.
By adding additional signals from Google and other sources, you’re able to do more than just target your customers more accurately. You’re also able to explore new cross-channel use cases, like informing Meta campaigns with Google data, or using business data such as margin to exclude unprofitable products from promotion.
Beyond that, using a tool like ROI Hunter to add these signals enables you to compare your data sources on one screen, and even build and launch your campaigns from the same platform.
Check out our e-book to learn more about how you can optimise your revenue and profitability with ROI Hunter.