---
title: How refurbed Achieved 18% Higher iROAS and 23% More Conversions with CPV
description: In collaboration with ROI Hunter, refurbed launched a structured CPV A/B test focused on a key category—delivering impressive results. They also incorporated the 9:16 format to take full advantage of Stories and Reels.
---

[ROI Hunter | Success Stories ](https://www.roihunter.com/success-stories)

# [How refurbed Achieved 18% Higher iROAS and 23% More Conversions with CPV](https://www.roihunter.com/success-stories/how-refurbed-achieved-18-higher-iroas-and-23-more-conversions-with-cpv)

 Written by [Dominika Rakyta](https://www.roihunter.com/success-stories/author/dominika-rakyta) | Jun 17, 2025 11:41:59 AM

[View full post](https://www.roihunter.com/success-stories/how-refurbed-achieved-18-higher-iroas-and-23-more-conversions-with-cpv)

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