---
title: How AJIO used Segment Prioritisation to achieve a 12% higher ROAS and 7% lower CPA
description: Discover how AJIO, one of India’s leading fashion e-commerce platforms, improved advertising efficiency by prioritising stronger product groups and excluding consistently underperforming items. See how this structured approach helped them lift ROAS by 12%, reduce CPA by 7%, and keep their full catalogue active without compromising scale.
---

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# [How AJIO used Segment Prioritisation to achieve a 12% higher ROAS and 7% lower CPA](https://www.roihunter.com/success-stories/how-ajio-used-segment-prioritisation-to-achieve-a-12-higher-roas-and-7-lower-cpa)

 Written by [Jana Nádvorníková](https://www.roihunter.com/success-stories/author/jana-nádvorníková) | Nov 24, 2025 3:11:22 PM

[View full post](https://www.roihunter.com/success-stories/how-ajio-used-segment-prioritisation-to-achieve-a-12-higher-roas-and-7-lower-cpa)

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