Product Insights enables e-commerce marketers to analyse performance on a product level from different measurement sources and therefore make actionable steps towards better performance.
Of products bring 80% of impressions
of conversions attributed to other channels actually belong to Facebook.
of companies only are successful in turning analytics into action
Of other solutions are able to automatically classify your products based on performance.
Facebook's algorithm, based on budget, will usually choose between 50 to 200 products to promote to a larger audience. With the ability to identify ROI on a product level, you can easily exclude products that are receiving engagement and traction but no profit.
Sustainable growth is about identifying success and failure of specific parts of inventory, but also about spotting opportunities. Get insights on category, brand and product level to understand your inventory and make fast, data-driven decisions - all from multiple data and measurement sources.
Not every product that is not performing within Google is pre-destined to fail. Maybe your pricing isn’t as competitive in direct comparison. Move these specific products to Facebook and Instagram to create new intentions to purchase and leverage their performance.