JOB POSITION

Head of Marketing - ROI Hunter Easy

This role is the ideal opportunity for marketers who want to take their careers to the next level, expand their scope and expertise across multiple channels, and in the medium term, build up a team.

The ideal candidate will have a proven track record of developing data-driven marketing strategies and tactics that drive positive ROI for SAAS or mobile app companies.

She/He will think creatively and analytically, be great at building a robust strategy, and work collaboratively across the organisation.

Additionally, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.


Job Description

RESPONSIBILITIES

  • Take complete ownership of the ROI Hunter Easy's marketing mix
  • Growth hacking
    • Run experiments to drive engagement of prospects/current customers
    • Evaluate running experiments
    • Create a set of new experiments with the team
  • Define and communicate the proposition
    • Ensure RH communicates the right things to the market, customers, prospective customers and partners
    • Collect the data to ensure the proposition resonates and supports commercial goals
    • Own the product launch process and ensure commercial team enablement working closely with the product team
  • Thought leadership
    • Orchestrate generation and distribution of quality content to the market
    • Support the content generation by 1st (research) and 3rd party data to ensure our narrative is always backed by data
    • Cooperate with Facebook Marketing team on the promotion of our content
  • Generate MQLs
    • Deliver on MQL targets through:
      • Online marketing campaigns promoting RH proposition
      • Thought leadership pieces
    • Constantly experiment to find new ways how to generate MQLs
  • Cross-functional collaboration

SKILLS

  • A keen, eager learner who turns every experience into a growth opportunity
  • “Can do” attitude, strategic thinker and passion for new technology
    Comfortable using tools/technologies for marketing performance tracking and reporting (Google Analytics, BI tools)
  • Have a minimum of 3+ years proven experience marketing software for e-commerce or advertising
  • Have a minimum of 2+ years of Europe regional managerial experience
  • Expert understanding of digital performance marketing, especially PPC advertising principles on Facebook and Google
  • Good knowledge of ad serving technology and/or behavioral targeting technology
  • Strong analytical skills and an understanding of how monetization metrics link to commercial business metrics

LOCATION: BRNO or PRAGUE [The core of the team is based in BRNO]

REPORTING TO: Head of ROI Hunter Easy

START DATE: As soon as possible

 


  • 3+ years of buying and managing campaigns across SEM, Social, or Programmatic Display
  • Must have experience of growing marketing efficiency on a measurable basis (CPA, ROI, LTV, etc.) at scale
  • Either in-house or agency experience is ok
  • Self-motivated and strong collaborator

And what's in it for you

  • Semi-flexible working hours, home office. Because we don’t need you to be here 8 hours per day.
  • Paid overtimes for those who simply love their job and cannot get enough of it.
  • We will feed you - we have breakfasts in the form of cereals and muesli, fresh baguettes on Tuesday and fresh fruits on Wednesday. Well, of course, we have meal vouchers too!
  • Multisport card and a bunch of sporty colleagues who will join you in your activity.
  • The team that helps you whatever happens! You’ll get a chance to work with a bunch of people who know what they're doing and are great at it.
  • ROI Hunter - It’s a heart thing. Look forward to Mondays so you don’t cry for Fridays (occasionally).