The Main goal of big e-commerces is to communicate their products effectively. To achieve this, they have to use more systems and advertising platforms to reach more people with better relevancy of right time, right place and with the right message. Having Google platform integrated within ROI Hunter helps us to offer more options in terms of ad serving and using data from both platforms to move our mission forward.
Building a new product needs a lot of ideas, client’s validations, code-light experiments and be open to test fast as well as fail fast. This is crucial for our product management since we believe that the more ideas we have the faster the experiments should be tested.