BizDev & Marketing
Improve your Facebook marketing with Dynamic Ads and automated product feeds! You can easily get them from your e-shop thanks to Shopify apps and it’s super easy to integrate them to ROI Hunter platform. Generate product feed to export your products via URL address, automatically update product information into feed file according to given schedule and sync your products and prices with Facebook ads so that people can always see up-to-date product details. We chose these two apps below but you can find more extension which would suit you best. Check out this little step-by-step guide and get cool eye-catching ads!
Used plugin: WooCommerce Product Feed
Conditions: Free version, support, unlimited feed with up to 2000 products including variations. PRO version pricing: single site $119, two sites $199, five sites $299.
► Install WooCommerce Product Feed as a new plugin into your WordPress and activate it.
► Choose feed template (Google Shopping, Facebook etc.), name it and select feed type (XML, CSV or TXT)
► Map your feed using static tags (Pattern) or automated tags (Attribute). If output value is string, then set CDATA as output type.
► Save it and copy its URL into ROI Hunter.
Used plugin: WordPress Shopping Cart Export (WooCommerce) Plugin
Conditions: $29 monthly, $239.99 annually
A few quick steps:
► Upload plugin to your WordPress website, and activate ‘Cart Product Feed’.
► Select ‘CartProductFeed’ from admin menu, Click ‘Create Feed’
► Select ‘Feed Type’ from the dropdown (Google Merchant, eBay, Amazon Product Feeds, ShopZilla, NextTag, XML/CSV)
► Once it refreshes, perform attribute mapping if required
► Select your WooCommerce Product category (or all categories) from the dropdown on the right.
► Select the corresponding category in the destination start typing to matching Categories (i.e. auto, skin care, baseball)
► (Optional) Name your feed.
Once you get your feed in any of these formats (xml, csv, tsv, txt, rss), go to ROI Hunter and upload feed into Feed Manager. You can also connect Google Analytics profile and track performance of each product directly in ROI Hunter, just make sure product IDs in Analytics are matching IDs in the feed.
Also here you can map the feed, replace tags with static values, add more tags and check if there are not any errors after fetching.
Magic is done! Let´s create your first dynamic product ads, reach dynamically new customers or use your feed for some nice static ads and measure results precisely in powerful Campaign Manager. Advertise your products within few clicks and keep your data automatically updated!
Once you have your feed ready, make sure to get followings:
► Setup your Facebook ad account
► Add Facebook Pixel with specific events to your website pages where conversion happens
► Test the pixel with Pixel Helper Chrome extension
► Set up Business Manager for your e-shop and assign Business Manager admin role to you in order to be able to create product catalog. There’s no need to create a catalog in Business Manager, simply upload the feed in ROI Hunter and go directly to dynamic ads creative. Product catalog will be create once you send ads to Facebook.
Ready…set…go !!! Let´s hunt ROI together!