Improve your Facebook marketing with Dynamic Ads and automated product feeds! You can easily get them from your e-shop thanks to Shopify apps and it’s super easy to integrate them to ROI Hunter platform. Generate product feed to export your products via URL address, automatically update product information into feed file according to given schedule and sync your products and prices with Facebook ads so that people can always see up-to-date product details. We chose these two apps below but you can find more extension which would suit you best. Check out this little step-by-step guide and get cool eye-catching ads!
Used app: Facebook Product Feed by Flexify
With this shopify app, your product feed will be fully hosted so you can have up to 2000 products (with all their variants) in a single feed.
► Install app, select “All products” in product selection and if you have Google Shopping App installed as well, check the option to pull Google categories
► Copy and insert URL into ROI Hunter. Check settings, you can add “.rss?no_variants” at the end of URL, feed will upload just products without variations (promote each product regardless sizes, colors etc.)
Used app: Facebook Product Feed Generator – Feedly
Conditions: 14 days FREE trial, $9.99 / month
Your product feed will be fully hosted so you can have an unlimited amount of products and variants in your feed!
► Supported by Shopify’s Facebook Pixel Integration so you don’t have to worry about adding code to your theme!
► Set Google Product Categories for your products or individual product sets.
► Add Link Tracking parameters to all of your URLs so you know exactly which sales are generated from your Dynamic Product Ads.
► Assign Custom Labels to individual products or products set so you can separate your Feed into multiple feeds however you want.
Once you get your feed in any of these formats (xml, csv, tsv, txt, rss), go to ROI Hunter and upload feed into Feed Manager. You can also connect Google Analytics profile and track performance of each product directly in ROI Hunter, just make sure product IDs in Analytics are matching IDs in the feed.
Also here you can map the feed, replace tags with static values, add more tags and check if there are not any errors after fetching.
Magic is done! Let´s create your first dynamic product ads, reach dynamically new customers or use your feed for some nice static ads and measure results precisely in powerful Campaign Manager. Advertise your products within few clicks and keep your data automatically updated!
Once you have your feed ready, make sure to get followings:
► Setup your Facebook ad account
► Add Facebook Pixel with specific events to your website pages where conversion happens
► Test the pixel with Pixel Helper Chrome extension
► Set up Business Manager for your e-shop and assign Business Manager admin role to you in order to be able to create product catalog. There’s no need to create a catalog in Business Manager, simply upload the feed in ROI Hunter and go directly to dynamic ads creative. Product catalog will be create once you send ads to Facebook.
Ready…set…go !!! Let´s hunt ROI together!