BizDev & Marketing
Improve your Facebook marketing with Dynamic Ads and automated product feeds! You can easily get them from your e-shop thanks to OpenCart extensions and it’s super easy to integrate them to ROI Hunter platform. Generate product feed to export your products via URL address, automatically update product information into feed file according to given schedule and sync your products and prices with Facebook ads so that people always see up-to-date product details. We chose one extension below but you can find more app which would suit you best. Check out this little step-by-step guide and get cool eye-catching ads!
Used extension: Google Merchant / Bing Shopping / Feeds
Generate your XML feed for more than 250k products and their variants, set up special prices along with standard price, disable individual products from appearing in the feed. You can also split feeds into multiple feeds if your store has a lot of products.
► Download and import this extension to your OpenCart (extract zip file from OpenCart store and transfer folder “Upload” via FTP into your OpenCart store)
► Go to OpenCart dashboard – tab “Extensions” – Product Feeds – and install this extension. Then, click on Edit and register your license to complete installation. Find credentials in OpenCart extension shop. Then, on the next step, set up status to “Enable”.
► Go to tab “Google Merchant Feeds” tab and copy feed URL address
Once you get your feed in any of these formats (xml, csv, tsv, txt, rss), go to ROI Hunter and upload feed into Feed Manager. You can also connect Google Analytics profile and track performance of each product directly in ROI Hunter, just make sure product IDs in Analytics are matching IDs in the feed.
Also here you can map the feed, replace tags with static values, add more tags and check if there are not any errors after fetching.
Magic is done! Let´s create your first dynamic product ads, reach dynamically new customers or use your feed for some nice static ads and measure results precisely in powerful Campaign Manager. Advertise your products within few clicks and keep your data automatically updated!
Once you have your feed ready, make sure to get followings:
► Setup your Facebook ad account
► Add Facebook Pixel with specific events to your website pages where conversion happens
► Test the pixel with Pixel Helper Chrome extension
► Set up Business Manager for your e-shop and assign Business Manager admin role to you in order to be able to create product catalog. There’s no need to create a catalog in Business Manager, simply upload the feed in ROI Hunter and go directly to dynamic ads creative. Product catalog will be create once you send ads to Facebook.
Ready…set…go !!! Let´s hunt ROI together!